It can be challenging to stand out from other companies on the internet. There is just so much information available. So, how can you make sure that you reach people and more importantly, that you reach the right people?
This SlideShare by Gregory Pouy might give you some great ideas. As the SlideShare tells us, good online marketing basically comes down to this:
Content has to be
1. relevant to your brand,
2. relevant to people and
3. relevant to the platform.
Look at the entire presentation for some great marketing inspiration.