LEARNING ZONE

5 Things You Don’t Know About Your Customers

A successful business is one that provides a desired product or service to its customers. The keyword is “desired”.Your business will never succeed if it offers something that people don’t really want. Have you ever wondered why no one is selling a solar...

8 Steps to using Google Alerts effectively

Google Alerts has made it easy to track any keyword on the internet. This means, you can track specific content according to a criteria specified by you as the content is added to the internet. The data gathered is sent to your email address at a frequency tha...

Leverage Marketing

Need more customers on your web site? – Paul also has just released his new training course on supercharged internet and digital marketing. The course is available on Udemy (usual cost is $47).  If you are interested in taking the course and want to re...

9 Signs Your Website Needs to Be Redesigned

Not optimized for mobile More than half of all internet access today is on mobile. Consequently, if your website cannot be properly accessed on mobile devices, you are missing out on many potential clients. Moreover, mobile-friendly websites rank higher on Goo...

Benefits of Hiring People with Disabilities

We’ve previously written an article about why hiring a person with a disability can be great for your business. In that article however, we only touched upon some of the benefits. Since in reality, the benefits are endless, today we figured we would provide...

Setting up Goals Using Google Analytics

  A goal can track how effectively your advertising spend or social media marketing exercise is working. To demonstrate this we will use an example from one of our websites. In this case we are running an advertising campaign on LinkedIn. It is a pay per...