- Not optimized for mobile
More than half of all internet access today is on mobile. Consequently, if your website cannot be properly accessed on mobile devices, you are missing out on many potential clients. Moreover, mobile-friendly websites rank higher on Google than websites that are not responsive. Responsive web design enables your website to adapt to the size of the phone or tablet screen, thereby making your website much more accessible.
- Search engines cannot find your website.
When you enter your company’s name into a search engine, does your website show up on page 12 or 46? If so, chances are your website does not generate much traffic. Most people stop their search after page 2 or 3, maybe 5. To improve your search rankings and get more traffic to your website, search engine optimization (SEO) is necessary. After all, if your website does not have any visitors, you probably do not have many clients either.
- High bounce rate
The bounce rate is the percentage of visitors that leaves a website after viewing only one page. Look at your website’s analytics. Are your website’s bounce rates above 60 percent or even higher? If so, some changes need to be made, because this means that the large majority of your website’s visitors does not stay around for long. Perhaps your website loads to slowly, is difficult to navigate, or simply does not look appealing. In any case, your website is not benefiting your business right now.
- Low conversion rate
It is important to pay attention to your website’s conversion rate (the percentage of visitors that turns into contacts). If people are visiting your website, but you are not gaining many new contacts, there is something wrong. In this case, you need to critically look at your website to determine why you are not generating many leads. Some possible explanations could be that your contact information is difficult to find or that you are not capturing visitors’ email addresses.
- Not capturing email addresses
Do you have an opt-in box on your website? Can people subscribe to a newsletter? Capturing visitors’ email addresses is a very important step in building a client base and allows people to indicate their interest in the services you offer. If people cannot opt in to anything on your website, you are missing out on a great way to connect with potential sales leads.
- Website is difficult to use
People are always in a hurry. They do not have much time and, when using the internet, want to find what they are looking for in just a few clicks. If your website is difficult to navigate, people will probably be quick to leave. Do you receive a lot of questions to which the answers can be found on your website? This is probably a sign that people cannot find what they are looking for and that your website is ready for an update.
- Content cannot easily be changed or updated.
The information on your website is outdated and your site is full of broken links, but you cannot figure out how to update your website. This may be because someone did a poor job on coding and designing your website or because your site is so old that it was entirely hand-coded. If you are struggling to make changes when needed, it is probably time to find a professional to redesign your website. They can use a content management system (CMS) such as WordPress, a system which will make it much easier for you to update or edit content in the future.
- You have renewed your brand but not your website.
Did you change your logo or branding? For instance, are colors or fonts significantly different now? If so, it is important to also update your website’s design. After all, your website reflects your brand. You should always convey the same message on every platform, both online and offline.
- Your competitors’ websites look better
Having a good-looking website is a great way to make your business stand out from the competition. Conversely, if your competitors’ website looks better than yours, chances are visitors are not going to choose your business. Why let that happen? If your website does not look as good as those of your competitors or, worse, if you are embarrassed to give people you web address, just redesign your website. An innovative and modern design is all you need to get ahead of the competition.
So, do you think your website could use a new design? Contact us and let’s start designing. At Enablecode, everything is possible!